Iliza Shlesinger Unwraps the Horrors of Unwanted Parenting Advice in an Ad for Willow

Created in partnership with agency ONA, 'Register For More' helps parents find the village they were promised

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Friends and family may want to support a new parent, but their advice can be overwhelming and unhelpful. Wearable breast pump maker Willow is humorously addressing that disconnect by partnering with comedian and actor Iliza Shlesinger for a “Register for More” campaign led by brand strategy and creative agency ONA.

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