Wednesday Stir

By Kyle O'Brien 

-The Winter Olympics just wrapped up and, to remember a great moment of Olympics past, Ryan Reynolds and his Aviation American Gin have created a commemorative cocktail, the Miracle On Ice.

The 1980 hockey win inspired the drink and Reynolds enlisted former U.S. team captain Mike Eruzione to talk about the victory, which devolves into a discussion about clean Aviation gin versus vodka, a “disgusting potato juice,” according to a Reynolds voice over.


-It’s here … Hard Mountain Dew is now on sale. At 5% alcohol by volume, it comes in Baja Blast, original Dew, black cherry and watermelon flavors.

-As part of Adweek’s Profiles in Black CreativityMia Logan shares how she brought together her passions for activism and communication.

-In a move to stand out in a marketplace full of global media agency competitors, Stagwell media agency Assembly refreshed its brand last week.

-Media.Monks has appointed James Nicholas Kinney its global chief diversity officer.

-22Squared is now led by a woman, Erica Hoholick, for the first time in its 100-year history.

-Pokémon is going for both absurdity and a reality TV angle to promote its Pokémon Legends: Arceus.

-For the latest Adweek podcast, Nate Nichols and Steffi Behringer, co-founders of Allyship & Action, share how they brought together a wide range of industry voices for candid conversations around race, inequality and discrimination.