NFA Inc, the parent company of No Fixed Address and Mischief @ No Fixed Address, has hired Katie Newman as its new partner, global CMO.
Newman joins from Publicis Groupe, where she served as CMO for the holding company’s U.S. creative agencies, including Leo Burnett, Fallon, Publicis and Saatchi & Saatchi, while also working with Le Truc, Publicis’ center of excellence for creativity.
“If the pandemic has taught us anything, it’s that safe and expected marketing is the fastest way to waste money, time and talent,” Newman said in a statement. “NFA is a safe space for unconventional thinking. It’s not only the reason for the network’s unprecedented growth today, but also a timely reminder of why I got into this business in the first place.”
Newman’s marketing career began with stops at Leo Burnett, Barkley and Crispin Porter + Bogusky before she took on a CMO role with content agency The Abundancy, which was sold to Publicis in 2017. Newman joined the holding company soon after.
“We’re fortunate to partner with someone of Katie’s caliber and experience as we transition to the next level,” Dave Lafond, CEO and co-founder of NFA Inc, said in a statement. “We all hit it off with Katie immediately and realized we have very similar views of where the industry is going. We have a lot of momentum and exciting things ahead and the addition of Katie allows us to accelerate our plans.”
Newman’s hire helps build on the company’s momentum and expansion of services across North America and the world, including its health arm, digital, media planning/buying and creative from Mischief. In 2021, overall North American revenue at NFA Inc increased 100%, driven in large part by growth from Mischief and NFA Health.
Mischief has grown from 20 people this time last year to more than 60 today, servicing brands including Tinder, Shutterfly, Netflix, Kraft Heinz and Molson Coors.