-To help the CDC reach Gen Z and millenials, ICX Media and iHeartMedia created a media alliance called MediaSavingLives, comprised of media leaders across OTT, mobile, digital, radio and out-of-home platforms. Together, the two companies have pledged over 1 billion impressions in support of a “Don’t Stop” campaign (video above) created and donated by social impact marketing agency Brunet-García. The first phase of the three-part campaign will feature celebrities including the Backstreet Boys, Camila Cabello, Luke Combs, Demi Lovato and Sam Smith.
The goal of the campaign is empower young adults to focus on helping their communities by contributing their talents and will be distributed through a wide variety of channels, including digital, mobile, pre-roll video, connected and local television, broadcast radio and digital OOH.
“We are grateful for all of the efforts of our partners in the MediaSavingLives Alliance,” ICX Media CEO Serge Matta said in a statement. “I am proud that, together, we can inspire hard-to-reach and at-risk young adults to make impactful daily choices and to acknowledge that small moments of empowerment and resourcefulness can save lives.”
“MediaSavingLives is passionate and committed to support our health experts, government officials and essential workers in our collective efforts to protect our global citizens from the COVID-19 pandemic, iHeartMedia president Greg Ashlock added. “We are grateful for the sacrifices so many citizens are making to support public safety, and to those who are self-isolating, we say – don’t stop!”
–Brett Elgar left BBH to join 72andSunny New York as president.
-72andSunny’s “Real Heroes Project” PSA went live today.
-W20 hired ICF Next alum Bryan Sprecht as group president, transformation, consumer activation and marketing. Sprecht was among a number of senior leadership departures at ICF Next as part of a restructuring in January.
-A workout from a fried chicken chain? These are indeed strange times. EP+CO crafted a branded at-home workout for Bojangles called the “Bo Burn.”
-IPG is launching addressable advertising specialist agency Matterkind.
-Omnicom commerce agency The Integer Group launched an Adaptive Retail Division in response to Covid-19 and changing consumer behaviors.