With Beyonce as the Soundtrack, the Sports World’s ‘Real Heroes’ PSA Goes Live

Historic campaign honors front-line medical workers by name

The Real Heroes Project

From their kitchen tables, living rooms and backyards, with their pets and kids and significant others in tow, some of the most recognizable faces in sports are honoring front-line medical workers in the fight against Covid-19.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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