Wavemaker has been named media agency of record by De’Longhi North America, a leading in-home espresso machine brand, with products ranging from coffee and espresso machines to food preparation and home comfort products.
The win for GroupM’s Wavemaker, which was named Adweek’s U.S. Media Agency of the Year earlier this year, follows an agency review process initiated in January and managed by Ebiquity in Milan. The Italian-based De’Longhi sought to consolidate its global agency roster in key growth markets and selected Wavemaker, citing its track record, operating system and expertise in driving growth.
“Wavemaker stood out for its strength across all areas and especially in growth segments for us, like digital and ecommerce,” Maria Colon, head of marketing and customer experience, De’Longhi North America, said in a statement. “We were impressed by their deep understanding of our consumer and their ability to connect with new audiences and drive business results.”
Wavemaker will be responsible for communications planning and paid media activation across all channels for De’Longhi North America’s three primary brands—De’Longhi, Braun and Kenwood—in the U.S. and Canada. The agency’s first work for the brand will be a cross-channel coffee campaign launching in early September 2021.
“We’re thrilled to partner with De’Longhi North America to accelerate their brand and business growth in innovative and positively provocative ways in these two key growth markets,” Hamish Davies, chief growth and marketing officer, Wavemaker Global, said in a statement.
The agency has made several key moves in the past year, recently hiring former Storyful CEO Sharb Farjami as chief operating officer for North America, hiring executive director, head of investment and activation Vinny Rinaldi from Amazon in March, and adding chief data and analytics officer Delphine Fabre-Hernoux from Amazon and chief growth officer Alex Norman from WPP’s Global Team Blue in April.