A New Rallying Cry Set the Perfect Tone for US Media Agency of the Year Wavemaker in 2020

Adaptability, varied offerings and 'positive provocation' resonated with clients old and new

(From left): In the U.S., Wavemaker is led by U.S. CEO Amanda Richman, chief people officer Kristen Metzger and chief client officer Nancy Tortorella. Wavemaker

By Minda Smiley

February 14, 2021

There are a lot of words that can be used to describe 2020. For Nancy Tortorella, Wavemaker’s U.S. chief client officer, one, in particular, comes to mind: “whiplash.”

Click for more from this issue

This story first appeared in the Feb. 15, 2021, issue of Adweek magazine. Click here to subscribe.

Minda Smiley

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.