A New Rallying Cry Set the Perfect Tone for US Media Agency of the Year Wavemaker in 2020

Adaptability, varied offerings and 'positive provocation' resonated with clients old and new

There are a lot of words that can be used to describe 2020. For Nancy Tortorella, Wavemaker’s U.S. chief client officer, one, in particular, comes to mind: “whiplash.”

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This story first appeared in the Feb. 15, 2021, issue of Adweek magazine. Click here to subscribe.