Thursday Stir

By Kyle O'Brien 

-On September 8, Major League Baseball will host its Hall of Fame ceremony, and among the inductees will be lauded New York Yankee Derek Jeter.

In honor of the occasion, American Family Insurance will be running a commemorative commercial saluting Jeter and all of his accomplishments, both on and off the field. The spot—created by American Family’s creative agency partner Elite Media—features Jeter walking into a room filled with items marking special milestones in his life, from photographs of his mom, dad and sister, Sharlee, to his best friend Jorge Posada, high school coach, wife and children and even his nephew, who wears his number 2.


-Adweek talked with the team at No Fixed Address to find out what its ambitions and growth plans are for the future.

-In the latest Open Plan, Leif Sorte, CEO of Forsman & Bodenfors, outlines the changes the pandemic has imposed on the business and some of the operational options to consider moving forward.

-Publicis Groupe is building on its vision of becoming more of a platform than a holding company with the hiring of former Allianz executive Sylvie Ouziel as CEO of its shared platforms, including AI system Marcel.

-Beats by Dre has signed its first deal with a college athlete, making 19-year-old quarterback Shedeur Sanders its youngest-ever spokesperson and continuing to layer in activism with its advertising.

-French agency BETC’s cinematic ad for the Sega-published game Humankind has some fun with the moon landing.

-Diamond company DeBeers has appointed Havas Media Group as its global media agency of record following a competitive pitch. The business will be run out of Havas Media Group UK’s luxury international unit. The agency will partner with De Beers as the brand consolidates its communications in support of its jewelery houses, De Beers Jewellers and De Beers Forevermark, under the De Beers moniker. Havas Media Group will also support De Beers’ ‘Building Forever’ sustainability commitment.

-TJ Maxx has named MullenLowe its creative agency of record.