-The push for great journalism is more important than ever in a world where misinformation and slanted reporting can get in the way of the truth. With its “Truth” campaign, The New York Times continues to promote its journalism and journalists as some of the finest in the world. With its latest spot by Droga5, “The Truth Takes a Journalist” turns the camera around to show what its various reporters do every day that puts them in exotic locales and often dangerous settings to get the best story.
Reuters is also touting its search for the truth through its work called “The Source,” which shows the stories it tells from around the globe. Its first major campaign was created in partnership with agency VMLY&R and builds on Reuters’ 170-year heritage to emphasize its reputation as one of the world’s most trusted news outlets.
-More agencies are dropping their college degree requirements and finding talent with more diverse backgrounds as a result.
-Ad schools have long been the conventional route into the industry but this month, one of the best in the world, The Watford Course in the U.K., shut down. And it is not the only ad school facing trouble.
-Respected ad veteran Keith Reinhard wrote about how he sees the future of advertising unfolding.
-Adweek invited a few members of its community to join in a candid conversation focused on how the role of identity plays out in the careers of the Latinx Community in celebration of Hispanic Heritage Month.
–Brittany Bosco’s many talents make it hard to categorize the multidisciplinary artist. In the past five years, she launched her own creative shop and record label, released two albums and led branding work for Facebook, Instagram, HBO and Snap.
-To bring more attention to how unevenly the burden of household chores fall on women, Whirlpool’s Brastemp brand and agency FCB Brasil created a campaign that calls out men for the weak excuses they cite for not doing laundry.
-A French telecom ad tracks major moments in the life of a couple and their growing family, all threaded together with a single fumbled smartphone.