This Stunt Cleverly 'Washes Away' Men's Excuses for Not Doing Laundry

Whirlpool and FCB Brasil tackle the stark imbalance in who does chores


Is laundry an evenly shared chore in your home?

In Brazil, a recent study found 93% of women are responsible for their family’s laundry, with only 56% saying their partners regularly help with the cleaning and folding.

To bring more attention to how unevenly the burden of household chores fall on women, Whirlpool’s Brastemp brand and agency FCB Brasil created a campaign that calls out men for the weak—albeit sometimes creative—excuses they cite for not doing laundry.

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