This Stunt Cleverly 'Washes Away' Men's Excuses for Not Doing Laundry

In Brazil, a recent study found 93% of women are responsible for their family’s laundry, with only 56% saying their partners regularly help with the cleaning and folding.

To bring more attention to how unevenly the burden of household chores fall on women, Whirlpool’s Brastemp brand and agency FCB Brasil created a campaign that calls out men for the weak—albeit sometimes creative—excuses they cite for not doing laundry.

In a 60-second spot, the brand highlights some of these excuses and goes so far as to print them on T-shirts.