This Smartphone Just Keeps on Fallin' and This Relatable Couple Just Keeps on Repairing It

The charming campaign comes from BETC for a French telecom giant


Settle in and get ready to rewatch—several times, at least—this French telecom ad, which starts with a meet cute, love-at-first-sight encounter and goes on to track major moments in the life of the couple and their growing family, all threaded together with a single fumbled smartphone.

For its client Bouygues Telecom, creative agency BETC has launched a charming commercial that packs a ton of story into a 60-second package. There’s plenty of cinematic slow motion without any dialogue, with the romantic ballad “Fallin’” by Alicia Keys serving as the pitch perfect soundtrack.

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