-Las Vegas is pitching itself as the ultimate destination to watch and experience sports. Now that the Raiders are allowing fans into Allegiant Stadium, and the city is hosting sports ranging from NHL hockey to minor league baseball, pro rodeo, college basketball, Nascar races and more, the Las Vegas Convention and Visitors Authority decided to dub the city “The Greatest Arena on Earth.” The campaign from R&R Partners is narrated/voiced by hip-hop poet, writer and voice-over artist J. Ivy.
-Grooming brand Eos and agency Mischief @ No Fixed Address have reunited for “Vagnastics,” a pumped-up, ’80s-inspired jazzercise short film that aims to place frank discussions about personal grooming front and center.
-The Jeopardy hosting dilemma has now found a temporary host after Mike Richards stepped down amid controversy. Mayim Bialik, who just two weeks ago was tapped to serve as the host of primetime specials and spin-offs of the long-running game show, will begin filling in as a guest host.
-Adweek looks at the rise of hard seltzer brand Nectar and how it’s grown through its connections with consumers.
–TJ Leonard, the CEO of Storyblocks, writes about the best ways that brands can utilize nostalgia to create marketing success.
-Group Nine Media has continued to remix the sweepstakes idea with its Box’d series, launching a new sustainability campaign with the slogan “Protect Our Beaches.”
-Luxury fashion house Balmain’s collaboration with U.K. broadcaster Channel 4 could be an interesting litmus test for the progression of branded entertainment.
-Muse by Clio talked with Juliana Cobb, ecd at Droga5, about her work with Huggies and her background.