Tuesday Stir

By Kyle O'Brien 

-Independent agency The Juju, with offices throughout Latin America, has created a campaign for rideshare company Cabify that smartly animates words to show the importance of life moments. Based on the message that only a “few words are needed to tell the trip of your life,” Cabify and The Juju made three spots for the “Words” campaign that display the importance of moments that really mark our lives, like welcoming a new granddaughter or getting vaccinated, and how Cabify can be an enabler of those moments.

-Cann, a sales leader and Hollywood favorite in the cannabis-infused drinks category, has debuted its Pride campaign with 11 candy-colored billboards and 20 wild postings in Chicago Los Angeles and San Francisco.

-The creative teams at Amazon and Droga5 London talked with Adweek about the learned lessons that have allowed their partnership to bloom with buzz-worthy campaigns to show for it.

-AMV BBDO London was awarded with the highest honor at the One Show after winning six Best of Discipline awards for client Essity bodyform/Libresse for Womb Stories” in Branded Entertainment, Moving Image Craft and Music & Sound Craft.

-In the wake of anti-Asian hate, IW Group produced “Wash the Hate,” a campaign with a dedicated website and a celebrity-fueled PSA bringing attention to racism the Asian American Pacific Islander (AAPI) community has faced amid Covid-19.

-Home gardens and micro farming has taken off during the pandemic, but most consumers aren’t ready to grow their own comfort foods. But a new campaign from Alpha Foods has created seed kits that will allow people to sprout onions, corn, garlic, sunflowers, wheat and other ingredients that go into its pizzas, tamales and pot pies.

-In its new “Donde Hay” campaign—created by agency The Community—beer brand Victoria works to combine its long history and a sense of pride in its Mexican roots to create tongue-in-cheek fun.

-As we head into Pride Month, here’ a look at 11 campaigns that blend pride with purpose.

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