Essity's Newest Boundary-Pushing Ad Explores the Joy and Agony of Having a Womb

Campaign gives voice to they myriad ways women experience their bodies–from periods to pregnancy, and even miscarriage

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If the narrative created by most ads was anything to go by, you’d think women from the age of puberty and beyond were put on this Earth to look good, have a few babies and then basically drop off the edge of the planet by the time they hit menopause—only to return in a cameo role as doting grandmother.

Commercials that reflect the real lived experience of women—save for a few groundbreaking campaigns—are few and far between.



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