-Mexican mezcal brand Ojo de Tigre and Circus/MediaMonks seek to shake up the booze category with a “short film” (yeah, it’s definitely an ad) from Luis Gerardo Méndez, producer, actor and co-founder of Ojo de Tigre (video above).
“I’ve been searching for the right tone to communicate the essence of our brand Ojo de Tigre for quite a while now, and I wanted to use comedy as the main device to do so, mocking all the clichés that have been used in this category,” Méndez said in a statement. “I longed to work with a team I felt comfortable with and who I had done amazing work with before. Circus gets my sense of humor. We brainstormed and worked on the scripts together, so the result is exactly what I had envisioned.”
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