-New York Festivals Advertising Awards (NYF) and agency BCW have launched the 2024 call for entries to the annual festival, challenging creatives to “Make a Name for Yourself” in the competitive world of advertising in New York. The campaign highlights New York’s iconic street signs that commemorate great New Yorkers to encourage creatives worldwide to put their work in front of the NYF Advertising executive jury, led by Javier Campopiano, because “If New York doesn’t know your name, your name ain’t worth knowing.” The campaign, which includes six print ads and a video, nods to the street signs that immortalize Miles Davis, Joey Ramone, the Beastie Boys, Katherine Hepburn, George Carlin and Gilda Radner. The official deadline to enter is April 5. For more information on categories, rules and regulations visit here.
-Women’s ads are still being censored, which presents a creative challenge to brands in this space.
-Carhartt’s Todd Corley shared his experiences last week at Adweek’s Commerceweek summit during a session dedicated to the rising popularity of apparel brands operating in-house resale programs.
-True DEI champions see inclusion as table stakes for future-proofing their business, not as an altruistic, performative marketing campaign, writes Thayer Lavielle, executive vice president at The Collective.
-The marketing leadership role has become more complex than any other leadership role in the last 10 years and that has companies changing how they refer to the role.
-An ad from Volkswagen Australia by DDB Sydney makes a short drive an eagerly anticipated joy.
-ADWEEK’s Creative 100 for 2024 nominations are now open. April 9 is the deadline.
-The American Advertising Federation of Los Angeles, announced the Los Angeles ADDYs Gala will return March 7 at its new location, the historic Avalon Hollywood. This marks the first show of the newly appointed AAF LA board, comprised of members from agencies and brands, including Mocean, Getty Images, Giant Group, Hawke Media, TBWA\Chiat\Day LA, and Walton Isaacson.