Tuesday Stir

By Erik Oster 

-MullenLowe teamed up with Passion Animation Studios for this beautifully animated, Ghibli-esque “From Bowl to Soul” spot for pan-Asian restaurant chain wagamama (video above).

Intel appointed WPP’s VMLY&R as its global creative agency of record, following a six month review.

-Here’s how holding companies are responding to coronavirus so far.


-BSSP hired Tracey Pattani as CEO. A veteran of Digitas and FCB who worked as a senior copywriter for BSSP earlier in her career, Pattani replaces Davis Eastman, who is leaving to launch a management consultancy.

Agencies are addressing ageism in a variety of ways but it may take pressure from marketers to drive change.

-Business Insider profiles the 25 executives trying to turn around WPP.

VCCP hired Claire Tusler as chief data officer.