Butler, Shine Stern & Partners Hires Digitas and FCB Veteran as CEO

Tracey Pattani replaces David Eastman, who is launching a consulting studio

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Butler, Shine Stern & Partners has hired Tracey Pattani as its new CEO.

Pattani replaces David Eastman in the role in what the agency and Eastman called a “mutual parting of ways.” Eastman is moving on to a new venture, launching a consulting studio called If-Then Ventures.

As CEO, Pattani will be responsible for leading the Sausalito, Calif., agency overseeing day-to-day operations, working closely with agency founders and co-chairs John Butler and Greg Stern.

An industry veteran of over 20 years, Pattani arrives at BSSP from Digitas San Francisco, where she has served as svp, head of account management since 2016 and worked with clients such as Amway, Pandora and PlayStation.




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