How Agencies Are Addressing Ageism

The advertising industry is making strides to become more diverse and inclusive, but older workers still feel sidelined

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Go through any agency’s doors, and more likely than not, you’ll see it’s awash in millennials and even Gen Z.

In an industry obsessed with the latest and greatest, this doesn’t exactly come as a surprise. Advertising’s fixation on youth is having a real impact on older, more seasoned employees who feel as though their age is working against them. But now agencies are finally waking up and making changes to address ageism, particularly as workers with years of experience push back against the notion that younger employees are by nature more digitally savvy and cheaper.

Changing

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This story first appeared in the March 2, 2020, issue of Adweek magazine. Click here to subscribe.