-New York Blood Center Enterprises (NYBCe) has collaborated with advertising agency Markham Yard and SixTwentySix to launch a youth-targeted campaign designed to educate and activate a new generation of blood donors. To encourage young people to return to donating blood post-pandemic, the campaign, titled “Extra Life,” incorporates the action of classic video games to capture a feeling of empowerment and pixelated nostalgia.
-Gut Miami has been appointed global AOR for WeightWatchers, following a competitive review that was conducted in-house.
-The Adweek Audio Awards are out, and in this special issue, we look at how advertisers are reaching new listeners as Adweek honors the best in audio for 2023.
-Whatever happened to interactive audio ads? Its promise is yet to be fulfilled.
-The Adweek crew talks about how the term “influencer” became a negative word in advertising and what it says about internet culture on the latest Yeah, That’s Probably an Ad podcast.
-Private equity and venture capital firms are hiring creative agencies to accelerate their investments, which can work if the entities see eye to eye, writes Jon Judah, global chief strategy officer at Huge.
-Inclusivity in the workplace can mean employees and executives share their cultures and feel safe doing so, writes Susie Lim, svp, executive creative director working for agencies and brands.