-An ad starts off like a typical car commercial, showing glamorous shots of the interior features of the vehicle. As the spot evolves, those features become part of someone’s home, one living in their car. “A Car is Not a Home” is for Humanly, a new non-profit organization that leverages an online crowdfunding model to help individuals and families return to stable housing. To honor World Homeless Day on October 10, the organization worked with agency Schafer Condon Carter for the brand and launch, handling all aspects of the brand’s strategy, creative and activation across media. It’s meant to call attention to the fact that, according to the U.S. Department of Housing and Urban Development, more than 500,000 Americans will experience homelessness this year.
-If you hadn’t seen it, Adweek’s 2023 Fastest Growing Agencies rankings are now out.
-Ikea’s Halloween ads, from Ogilvy U.K. and Germany, reassure kids who are scared of monsters under the bed.
-Bush’s beans has revealed the true marketing benefits of Americans dressing like cans of beans for Halloween.
-Black at Cannes founder Peter Ukhurebor talks about the experience of launching the initiative and where it is going.
-Brand safety controls are demonetizing publishers’ Israel-Hamas coverage, with some publishers losing between 30% to 50% of their revenue to filters.
-Liquor brand Kahlua tapped Salma Hayek Pinault to star in its new global campaign, created by Wieden+Kennedy London.