Tuesday Stir

By Kyle O'Brien 

-For many, college football is a ritual, and vacation rental service Vrbo is helping people stay where their teams play. A campaign by Anomaly captures the spirit of the season by showing fans prepping for their big game day, from Tennessee to Ohio, Michigan to Oregon. Vrbo is also the title partner of the Fiesta Bowl and official sponsor of the College Football Playoff. As part of its season-long campaign, Vrbo kicked off a search for its first “Fan-mily in Residence.” One winner and five of their chosen friends and family will get paid to spend 10 days during the postseason together at some of Vrbo’s best private vacation rentals for the Vrbo Fiesta Bowl and the CFP National Championship.

-Speaking of college football, coaches Deion “Coach Prime” Sanders and Nick Saban have reunited with Aflac for the insurance brand’s annual college football campaign.


-Adweek took a look at printer and technology company Canon and its new campaign, which is aimed at appealing to hybrid workers.

-The U.S. Open provides access to hundreds of thousands of tennis fans and millions of viewers, and brands want a piece of that audience.

-The Mad Men era is over, and now junior talent expects to be recognized.

-Due to concerns over plastic pollution, many brands are now considering compostables.

-Brandweek is nearly upon us but there’s still time to sign up before things kick off Sept. 11.

-“The First Digital Nation” won the Titanium Grand Prix at Cannes Lions and has now picked up the main Innovation prize at the Gerety Awards.” Check out some of the the other Gerety Award winners here.