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-Juice brand Simply is giving its orange juice a kick with Simply EspressOJ, by WPP’s OpenX led by VMLY&R. The unique breakfast staple was inspired by the viral OJ and coffee TikTok trend. The brand and agency had 500 kits available initially, but they saved 100 kits for socially engaged fans. The kit includes two satchels of espresso-flavored popping boba and two boba straws.
-Dude Wipes has the first work from its creative agency of record, Curiosity, and it features men dropping their pants in public, plus an ’80s-style jingle.
–Liz Valentine, the former founder of agency Swift, which was sold to WPP in 2014, along with her friend and 20-year strategy collaborator, Meredith Chase, has opened a new agency, Alt League, she announced on LinkedIn.
-One of the NFL’s star quarterbacks has a brand new name, courtesy of Hulu. The Philadelphia Eagles’ Jalen Hurts becomes Jalen “Hulu Has Live Sports.”
-Multiple industry trade bodies voiced their opposition to the proposed Delete Act in a letter to California lawmakers late last week.
-Behr and Home Depot CMOs reveal the strategy of why they choose a paint color of the year, and it has to do with “permission” marketing.
-Clyde, a communications firm located in the heart of Washington, D.C., is recognizing National Poll Worker Recruitment Day on August 23 by committing to give any employees who register to be poll workers on Election Day a paid day off. The day was established to encourage more people to become poll workers in their communities because of a critical shortage of poll workers.