-Waterdrop, a fast-growing Austrian hydration company, has recently entered the U.S. market and is launching its first national campaign. Featuring a dystopian world overrun by SugarPlastic (referring to ubiquitous plastic bottles of sugary sodas) the campaign takes a stand against those beverages that are harmful to both consumers’ health and the environment. Created in collaboration with creative partner Jung Von Matt, the SugarPlastic campaign showcases waterdrop’s solution of “Microdrinks”—dissolvable, sugar-free cubes that can be made using tap water anywhere, rather than exporting multiple bottles that fills the world with plastics.
-In this week’s episode of Yeah, That’s Probably an Ad, our crew welcomes PR guru Mark Borkowski to unpack whether King Charles’ coronation will usher in a new era of PR for the the British monarchy.
-PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called Activate.
-As the cost of living crisis continues more than half of U.S. and U.K. adults are turning to influencers to help them discover cheaper options when shopping around.
–Doug Martin has long outlived the average “CMO tenure” now as chief brand and disruptive growth officer at General Mills, and he talked with Adweek’s Marketing Vanguard about how General Mills is staying grounded to build the brand.
-During Mental Health Awareness Month, several agencies have initiated or are promoting various wellness and volunteer programs. FutureBrand has a certification program which involves a lengthy training program for key staffers to be designated as Mental Health First Aiders. The program is offered through the National Council for Behavioral Health’s and the program is called Mental Health First Aid USA certification program. Berlin Cameron, TheLi.st and Benenson Strategy partnered on a study called “The Cost of Loneliness” which shows that working women’s mental health is not OK and needs more support. January Digital has a handful of wellness and volunteer programs for Mental Health Awareness Month, including a Well Works program to supports team member’s whole health. Bounteous is hosting yoga sessions, a burnout workshop, a mindful writing workshop and a “Bountapalooza Benefits Concert.”