-BFGoodrich Tires has launched a global brand campaign with the help of AMP Agency called “Your Next,” part of the brand’s creative platform, “What Are You Building For?” The storytelling campaign focuses on car builders and overlanders pursuing their passions. Two brand films highlight this community, with one following the next generation of muscle car builders in the U.S. Another highlights an overlanding trip through the Australian outback, showing enthusiasts on adventures enabled by BFGoodrich Tires and practicing tread lightly principles.
–Ann Wool, the current president at Translation, is departing the agency, effective May 5. Wool began her tenure at Translation in March 2020 and led the agency through a period of growth amidst the height of the pandemic. Wool stated that over the past three years, she has seen the agency reach new heights with new leaders, new clients, new talent and a new office. “I’m extremely grateful for my time at Translation. Its legacy and mission of pushing culture forward will continue to shape the advertising and marketing landscape. While I’ll be eager to see what’s next for the agency, I’m equally excited for what’s next in my career.” Wool will be pursuing a new opportunity, to be announced at a later date, and Translation is actively in search of someone to come into the President role.
-First, Martha Stewart got her own action figure. Now, her partner in 19 Crimes (and other ventures), Snoop Dogg, is memorialized in a mini version of himself for the wine brand.
-With its new global campaign from Pablo London, Icelandair tells the cross-country story of the search for a tourist who is about to miss his flight.
-The 2023 Gerety Awards final deadline is May 12. The shortlist will be announced shortly after along with agency and production company of the year.
-London International Awards is now open for entries. Both the Global Show and the Chinese Creativity Show are open for the 2023 entry season. New for 2023 is the Creativity in Business-to-Business category.
-Augmented reality is coming to the NBA playoffs, thanks to a partnership between the Cleveland Cavaliers and fan engagement platform ARound.
-Creative music and sound studio HiFi Project has teamed up with Arnold Worldwide on a new radio campaign for Progressive featuring sea shanty tunes to promote the company’s boat insurance policies. For instance, the classic “Drunken Sailor” is reimagined as “Broken Propeller.”