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Following campaigns from Visit Iceland that have involved out-of-office emails composed by ponies and Mark Zuckerberg parodies, the country has been on a hot streak in producing interesting and creative tourism campaigns that showcase both the beauty of the country and its quirky humor.
With its new global campaign, “Easy to Stop, Hard to Leave,” Icelandair has continued the trend, telling the cross-country story of the search for a tourist, Oliver Wilson, who is about to miss his flight.
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