-Oliver Peoples Fall 2022 campaign “Nineteen Sixties” features a film directed by award-winning Czech director, writer and producer Eva Doležalová, who is represented for commercials and content by Ridley Scott’s RSA Films. The film invokes a refined 1960s aesthetic, complete with old Hollywood, rock star style and a TWA flight terminal owned by aviation tycoon Howard Hughes. Driven by the glamour of air travel during that distinguished decade, the energized visuals channel the spirit behind the new vintage-inspired Oliver Peoples acetate frames.
-The metaverse can be used for good, as virtual activations around DEI and activism resonate more with users than one-off experiences.
-On this week’s episode of Yeah, That’s Probably an Ad, agencies editor Jameson Fleming joins the hosts to discuss the rise in agencies winning new business without pitching.
-Agency 180 has named 180NY president Evan Weissbrot to the new position of chief experience officer (CXO) as the agency continues its global evolution.
-Walmart is making its first foray into the metaverse with a pair of new experiences on gaming platform Roblox.
-David&Goliath has made digital billboards for Jollibee that appear to be tempting fashion billboards in New York’s Times Square.
-The first results from Google’s solution to prevent third-party browser tracking, Fledge, have arrived.
-Through a campaign crafted by Lew’Lara\TBWA with specialized consulting from the Turma do Jiló inclusive education NGO, the Banco do Brasil commemorated Brazil’s National Day of the Deaf on September 26. The film shows that the hearing-challenged are just like everyone else: they have their favorite movies, they work, make money, and need a bank All performers in this new campaign film are either deaf or hard of hearing.