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New York’s Times Square is packed with eye-catching digital billboards from international brands marketing luxury products. So an OOH campaign to mark the opening of Jollibee Foods Corporation’s new flagship restaurant in Times Square felt like a natural move—but also one that plays on the visual clutter by tempting its billboard models with a bucket of fried chicken.
“The opening of Jollibee’s Times Square flagship store in New York City is monumental,” Jollibee svp for North America marketing Luis Velasco said in a statement.