-Bose recently launched the new QuietComfort Earbuds II, which personalize audio and noise cancellation performance to the unique shape of every ear. Anomaly has now introduced a new multimedia campaign called “For Your Ears Only” to support the product launch. The campaign highlights that the buds are uniquely tuned to your ears. “For Your Ears Only” paints different outlines, in which QC Earbuds II wearers experience inspiring moments while listening to “Because I’m Me” by The Avalanches.
-The Martin Agency has nabbed Royal Caribbean, Santander and LegalShield, all without a pitch.
-The Potential Energy Coalition, a nonprofit research and creative shop with more than 100 advertising, analytic and media agencies within its network, is working to transcend the noise on climate change.
-LL Bean’s backpack just won’t wear out, much to a kid’s dismay.
-Now that another Brandweek is in the rearview mirror, Adweek’s podcast crew takes listeners behind the scenes.
-Adweek has teamed with Produ and Circulo Creativo to honor Hispanic creatives in marketing.
-In its second annual “F-List” report released today, activist group Clean Creatives calls out 239 agencies for working on behalf of fossil fuel companies.
-As part of our Creative Flavor series, Adweek talked with Dieste group creative director Valentina Sulbarán, who developed a very early appreciation for the power of the pen.