-As agencies begin to head back to the office, at least in part, Minneapolis-based integrated marketing agency SixSpeed spent countless hours refurbishing a 1999 Honda CRV to race in the 24 Hours of Lemons (a spoof of the famous 24 Hours of Le Mans race), an endurance car racing series on dedicated road courses for $500 cars. All employees were encouraged to take part—and SixSpeed’s backroom became a makeshift auto shop for their steed of choice. For every mile, the agency vowed to match the number with a donation to The Lift Garage, a Minneapolis charity that works towards mobility and accessibility for the impoverished.
-No one looks perfect after a gym workout—as sports apparel company Gymshark demonstrates with its latest campaign “Look Good, Lift Ugly” as it seeks a new social media lead.
-Havas Media Group U.K. has strengthened its “meaningful media” offer with the acquisition of Edinburgh-based content agency Additive+.
–Serena Williams has left tennis behind and Nike is doing its part to cement her cultural impact by releasing a film tribute, “By Changing Nothing, She Changed Everything,” narrated by Zendaya.
-A new global campaign from the Woolmark Company reveals the hidden environmental impact of synthetic fabric, which is produced with crude oil and makes up about two-thirds of all clothing.
-Don’t miss a bite of the latest Marketing Morsels.