This Striking Campaign Exposes the Hidden Environmental Danger of Our Clothes

Woolmark Company highlights the vast amount of crude oil used to make synthetic fabrics

Learn how marketers can unlock the power of Audio to drive impact at Adweek Crack the Code: Audio's Next Play, October 5. Register for free.

There’s an ecological danger lurking behind our wardrobes. Every 25 minutes, an Olympic-sized pool of oil is used to make synthetic clothing.

A new global campaign from the Woolmark Company reveals the hidden environmental impact of synthetic fabric, which is produced with crude oil and makes up about two-thirds of all clothing. Woolmark­—a non-profit that works with Australia’s wool growers—is championing the environmental benefits of wool and other natural materials.

While awareness has recently grown around fast fashion’s environmental damage, that conversation tends to focus on the significant amount of waste produced by the fashion industry, rather than the potential harm caused by materials used to make clothes.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in