-Seller platform Squarespace has launched a new brand campaign consisting of three spots, with the first rolling out today. Inspired by the flourishing creator economy, the campaign highlights all of the ways Squarespace supports creators as they build, share and manage their growing brands. Created by the company’s in-house creative team, each spot follows the journey of a single creator turning their passions into an empire with the assistance of Squarespace, like the first with a creative designer.
-Adweek took a look back at the long and prosperous history between Audi and Venables, Bell & Partners now that the relationship has come to an end.
-You may not have heard of Tripadvisor experiences marketplace Viator but, with the company hiring agency Fig as its creative AOR, it’s looking to become more of a household name.
-Adweek’s latest podcast digs into how to market to the youngest generation of consumers, Generation Alpha.
-The NFL is back which means there will be plenty of Mannings on television. The league’s “Play Football” campaign from 72andSunny stars Peyton and Eli Manning.
-With Serena Williams now in the thick of her last tennis tournament, Gatorade is celebrating her incredible career with a new campaign by TBWA\Chiat\Day narrated by Beyoncé.
-Just in time for Labor Day weekend, Irish whiskey brand Tullamore D.E.W. will gift folks who have fewer than 1,000 Instagram followers a rebate of $25 to put towards a bottle of its product. To be eligible, fans can share a “thirsty photo”—their empty whiskey glass—to Instagram with the hashtag #WhiskeyNotLikes and enter on a special web page. Once selected the rebate will be sent to them directly via Cash App.
Tullamore D.E.W. is giving away free Irish whiskey to those who have fewer than 1,000 followers.