Tuesday Stir

By Kyle O'Brien 

-Dave & Buster’s has some advice for those who need sunscreen during spring break—don’t go outside. The video arcade restaurant chain suggests that you stay indoors instead and celebrate spring break there so you don’t have to deal with sunscreen at all. But if you want the feeling of slathering something on, the chain has its own 0 SPF lotion that looks a lot like wing sauce. The spot by Mother NY states that “Spending spring break outdoors means you’ll be in the sun. Gross!”

-As women-centric brands continue to battle censorship, authentic representation that manages to bypass these barriers remains integral to the normalization of women’s bodies.

-How did VaynerMedia go from being a creative upstart to Adweek’s Breakthrough Media Agency of the Year? Find out in this week’s podcast.

-An unusual fashion show, starring puppets constructed of upcycled clothing, is part of a new campaign by Droga5 London from Vestiaire Collective, an online fashion marketplace.

-McDonald’s “midnight drop” on social media heralding the rebirth of its elusive Szechuan Sauce serves as a test of the brand’s other secret sauce: its social media and loyalty marketing strategy.

-Omnicom Media Group (OMG) has named Ralph Pardo CEO of OMG North America. In his new role, Pardo, the former CEO of OMG agency Hearts & Science, will oversee central strategy, operations and the development and adoption of transformative capabilities. Pardo succeeds Scott Hagedorn, who has held the title since 2019.