For Women’s History Month, Santa Monica agency RPA invented its own line of clothing and goods for a worthy cause.
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The agency’s “Woman Up” collection features tee shirts, tote bags, pint glasses, socks and other assorted goods with bold designs and sayings, including “Fueled by Feminism,” “Alpha Female,” “Stay Bitchin’” and “Try Growing a Pair,” which features an illustration of a bra.
The designs were created by three creative interns at RPA, Meghan Mueller, Sabrina Cavanagh and Siglia Iovine. Everything is available at the RPA X Goods online store, a reimagined company store where 100% of the proceeds will go to the Downtown Women’s Center—a nonprofit organization in Los Angeles dedicated to serving and empowering women who have experienced homelessness.
“Why should we live in a man’s world?” asked Mueller, regarding the reason for the collection. The launch of this line answers that question by putting female narratives at the forefront and turning traditionally male phrases on their heads to suit women, including mansplaining, which becomes “Allow me to womansplain.”
The line is backed by a social campaign featuring conversations among female RPA leaders across agency disciplines as they share their own candid thoughts on the topics that coincide with the designs.
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