Tuesday Stir

By Kyle O'Brien 

-On International Women’s Day 2022, online wedding registry Zola is highlighting how women are breaking gender stereotypes by being the ones doing the proposing. A survey from Zola of over 1,200 engaged couples found that only 2% of heterosexual proposals are initiated by women, so its new campaign highlights those who have bucked the trend. Created in partnership with Arts & Letters Creative Co, the ad is a celebration of the women who are reinventing relationship traditions.

-Loopholes the cereal and “Loopholes” the campaign have been created by 72andSunny New York to draw attention to the lack of access to period products like tampons and pads.


-Adweek spoke with Colleen DeCourcy, the ad industry trailblazer and former creative leader of Wieden+Kennedy, who will be this year’s recipient of Cannes Lions’ Lion of St. Mark.

-Kroger Health has named DDB New York as its agency of record, the first big win for its new leadership team.

-You might not be able to eat pizza in the metaverse, but Papa Johns has unveiled its own series of NFTs—a free collection of nine virtual bag designs inspired by its pizza delivery hot bag.

-In creating a feature-length documentary called Lady Buds, filmmaker Chris Russo wanted to show that women have been the backbone of the cannabis industry for decades.

-In the spirit of embracing all that makes us unique, Gap is launching a spring campaign shining a spotlight on artists and activists working to create progressive change.

-An astute Twitter observer noticed a few signs apparently put up by office building company Oxford in Toronto “welcoming” people back to work by reminding them what they’re missing by working from home. The unintentionally cruel signs state “Bet your dog’s missing you” with a pic of a forlorn pooch, and “Miss your sweatpants yet?” An update states that the signs have now been taken down by the company.