Corrine Hendricks has been elevated from svp, client services to president of Wunderman Thompson, California. The California office, which includes offices in Los Angeles and Orange County, recently added Snap Inc. to a roster that includes American Honda Motor Company and Qualcomm. Hendricks succeeds Andrew Solmssen, who is moving on to a Web3 incubator.
“Wunderman Thompson California has seen exciting momentum, including new creative leadership and a major client win,” said Hendricks in a statement. “I’m proud to take the reins and lead our amazing team that brings incredible expertise and bright West Coast energy to our clients and our network.”
In her previous role, Hendricks oversaw a 20-plus person account management team and led key new business wins for California. She also helped create the role of vp, solution partner, which she held from August 2019 to January 2021, to drive growth opportunities for Wunderman Thompson’s largest West Coast clients.
Prior to Wunderman Thompson, Hendricks spent time at agencies in Chicago and Los Angeles, including Possible, BBDO and FCB Global. She has managed integrated marketing and campaigns for brands including PepsiCo, SC Johnson, T-Mobile, Nestlé and Luxottica. Hendricks will report directly to Audrey Melofchik, CEO of Wunderman Thompson North America, and serve on the Wunderman Thompson North America executive committee.
“Anyone who’s worked with Corrine knows how smart, driven and creative she is and are rooting for her success. Clients love her and everyone who’s worked with her can’t say enough good things about her,” said Melofchik in a statement. “She’s the perfect person to lead our California team; looking after our terrific talent there and driving growth for our clients.”