Creative

You'll Need a Loophole to Pay for Period Care Products, Says a Satirical PSA

72andSunny New York, working with several nonprofits and brands, draws attention to a public health issue

You'll Need a Loophole to Pay For Period Care Products, Says a Satirical PSA — Loopholes the cereal and campaign have been created to highlight the lack of access to tampons and pads. 72andSunny

By T.L. Stanley

March 8, 2022

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This sugary product isn’t actually a delicious part of a complete breakfast. It’s fictional. And its musical launch commercial—featuring a sassy, upbeat ear worm—isn’t as lighthearted as it may sound.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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