-Travel Texas has unleashed a new national campaign centered on the rallying cry, “Get Your Own Trip to Texas.” The campaign drives home the point that there is no simple recipe that can capture all that the state has to offer—and each person has a different experience when they travel to the state.
Conceived and executed by Proof Advertising, the campaign captures moments from over 20 different locations in Texas, but rather than a typical tourism commercial, the actors break the fourth wall and proclaims that this is their trip to Texas and urge the viewer to “go get their own.” An online experience allows users to swipe left and right on different Texas activities to generate trip inspiration matched to their interests.
-Adweek dives deep into Omni, Omnicom’s data platform offering and how it helped Clorox achieve its best ROI in its history.
-The Super Bowl halftime show wasn’t cool until 1993. Adweek’s Robert Klara explains why.
-Think you can you tell the difference between a Super Bowl pitch written by a creative and one written by an AI bot? Take our quiz to find out.
-Rakuten has released its Super Bowl ad, with star Hannah Waddingham playing a poker high roller.
–Pete Davidson admits he’s very “hittable” in the Super Bowl spot from Hellmann’s.
-Adweek looks at how Wieden+Kennedy is fostering relationships with HBCUs through the agency’s ADMagic program.
-The Gerety 2022 executive jury for New York has been announced. The jury includes Sherina Florence, group creative director at 72andSunny, and Emily Sander, executive creative director at VML&YR. The full jury can be found at the Gerety Awards website.