Tuesday Morning Stir

By Erik Oster 

-New lead creative agency Duncan Channon tells audiences to “Be Both” for SweetTarts (video above). The approach was “inspired by the cultural truth that Gen Z lives in a world where no one wants to be just one thing, or be forced to choose between multiple aspects of their personal truth,” Duncan Channon director of brand strategy Kelleen Peckham explained in a statement.

-Alternative agency networks are increasingly appealing to clients and agencies alike.

-Longtime VIA Agency CCO Greg Smith died earlier this month at the age of 52.

-DDB New York appointed Audrey Melofchik to the role of president. She will also continue to serve as president for Omnicom’s Johnson & Johnson dedicated Velocity OMC.

-Mattel appointed Ogilvy as its social media agency for the EMEA region.

-The U.K.’s Advertising Standards Authority launched an investigation into Instagram posts made by British American Tobacco e-cigarette brand Vype followed by complaints from Action on Smoking and Health, Campaign for Tobacco-Free Kids and Stopping Tobacco Organisations and Products.

-VMLY&R Sydney hired Ross Wythman as creative director.

-Bing Ads rebranded as Microsoft Advertising.