-180LA targets working parents with its “Discover Your Wings” campaign for University of Phoenix, featuring the for-profit online college’s self-published children’s book The Dragon Who Learned to Fly, co-authored by 180LA art director Elizabeth Lay and copywriter Jim Goodrich (video above).
-It’s that time of year again: Kentucky Derby horse or ad agency?
-The&Partnership hired Colm Murphy from McCann as CSO, making him the third Droga5 vet to join the agency in six months.
-Columbus, Ohio-based consultant and advertising veteran Sarah Trafford Koenig shares what it’s like to work at an agency after its bought by a consultancy.
-Former Y&R global president David Patton joined Technicolor as global president, customer experience and advertising.
-Retailers are struggling with an over-dependence on Facebook.
-Snap London senior account director Gina Hood examines the role of emotional labor in advertising.