What It’s Really Like to Work at an Agency When It’s Bought by a Consultancy

From the perspective of someone involved in one of the first acquisitions

On the left is a man holding a building that says
IBM purchased agency Resource/Ammirati in early 2016. Getty Images

In late January 2016, I sat in a dark theater in Columbus, Ohio, surrounded by agency colleagues from offices across the country, staring at a large blank screen. We all knew it was happening. A buyout, most likely. But who was it? What was it? As it turned out, we learned that the who was IBM. The what had yet to be determined.

@sarahtrafford Sarah Trafford Koenig is an ad agency veteran and creative consultant based in Columbus, Ohio.