-It’s the time of year to get fit and better yourself and YMCA of the U.S.A. is premiering its “Find Your Y” campaign to inspire the public to find their “why” and get involved by joining, participating, volunteering, working and giving at their local Y.
The campaign, by VMLY&R Chicago, highlights what sets the Y apart from other community organizations. It’s more than just a gym, a pool or a youth program; it helps people realize a greater sense of purpose in their community.
-After a goodwill effort to feed those trapped on I-95 during the recent snowstorm, Schmidt Old Tyme Bakery handed all creative autonomy to its agency Harvey, which got Facebook and Twitter accounts up and running in a matter of hours.
-Whole Foods Market is launching its Resolution Renovator to help add positivity and flexibility to New Year’s Resolution goals.
-Pringles will be back in the Super Bowl, as the brand plans to air a 30-second spot created by WPP’s Grey Group during the game.
-Netflix asked real witches to tap into their magical powers and make predictions about the new season of its fantasy drama The Witcher.
-Anheuser-Busch InBev is debuting a non-alcoholic version of Corona beer infused with vitamin D and is touting it with a new campaign by David Miami.
-Walmart and GM announced at CES that the retailer has reserved 5,000 vans from GM’s electric transport unit BrightDrop.