After Breaking Bread on an Icy I-95, This Legacy Bakery Finally Got on Social Media

Schmidt Old Tyme worked with agency Harvey to quickly create accounts 

Schmidt Old Tyme produces 135 loaves a minute, so when the company received a call from hungry motorists stuck on I-95 in Virginia during Monday’s snowstorm, the decision to open up its truck and share the supply was what co-owner Chuck Paterakis calls “a no-brainer.”

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