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Kellogg’s Pringles will join DraftKings, Avocados From Mexico and cryptocurrency exchange Crypto.com in this year’s Super Bowl.
The snack brand plans to air a 30-second spot created by WPP’s Grey Group during the Big Game on Feb. 13 at SoFi Stadium in Inglewood, Calif. The appearance will mark Pringles’ fifth consecutive year as an advertiser.
“We’re excited to kick off another year by bringing something fun and completely new to our dedicated Pringles fan base and Big Game viewers,” Gareth Maguire, senior director of marketing for Pringles, said in a statement.