Thursday Stir

By Kyle O'Brien 

-The U.S. Postal Service has released its annual holiday spot, and this year’s effort from MRM/McCann and director Cole Webley highlights the boom in commerce and how the USPS has updated and enhanced network to deliver more packages and gifts than ever before.

The creative, “The Helper,” finds a little girl reading a holiday poem about “helpers” delivering packages near and far, while the action shows the girl’s mother, a USPS delivery driver, joyfully doing her job along with other delivery people. Outdoor and digital ads state that the postal service may not have reindeer and a sleigh like Santa, but they get the job done.


-Stagwell Inc. announced its third quarter earnings today, its first since the MDC/Stagwell merger was approved, and the results showed continued growth.

-Retailer John Lewis’ anticipated Christmas campaign, created by the brand’s long-time agency Adam&Eve/DDB, begins when an alien named Skye crash lands on Earth.

-Vital Farms, known for its pasture-raised eggs, turned the creative over entirely to its avian workforce for “Hens Behind the Lens,” from Preacher.

-Petco collaborated with Droga5 to create a “scent-sory” tour that led potential customers right to the brand’s first concept flagship store, Reddy.

-Fitness brand Fitbit released a series of spots created in partnership with agency Argonaut meant to put consumers in touch with their own individual sources of power.

Derrick Mead, director of brand communications at Siegel+Gale, writes that DEI needs to be woven into the fabric of a company’s communications every day.

-Some media agency executives responded anonymously to Digiday about their opinions of the Meta and Publicis contract.