Health and Wellness

Fitbit Adopts a Holistic View of Health and Asks 'What's Strong With You?'

The brand's new campaign encourages an emphasis on mental and emotional wellness

Fitbit — In a series of ad spots in partnership with agency Argonaut, Fitbit asks consumers about finding their inner strength.Argonaut, Fitbit

By Sara Century

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It’s often said that there is nothing more crucial to a well-balanced life than your health, but what “health” looks like exactly can vary greatly from person to person. Getting in touch with what inspires you can be a highly personal journey, and what works for one might not necessarily work for everyone.

As a part of its new “What’s Strong With You?” campaign, fitness brand Fitbit is releasing a series of spots created in partnership with agency Argonaut meant to put consumers in touch with their own individual sources of power.

Sara Century

Sara Century is a freelance writer for Adweek.

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