Reddy Informs Pets (and Their Humans) of Its New Flagship Store Through a 'Scent-sory' Tour

Agency Droga5 helps the brand spread awareness through an immersive experience

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According to Noodles, TikTok’s most lovable pug oracle, “bones days” are ideal for getting up, getting active and exploring our surroundings. Recently, Reddy—a Petco-owned premium lifestyle brand for dogs—gave pets and their human parents the opportunity to do just that with a marketing experience guided entirely by scent.

Reddy, Petco’s first concept flagship store, officially opened its doors on Oct. 28 in New York’s SoHo neighborhood. In an effort to alert dogs and their caregivers of the grand opening, the brand collaborated with Droga5 to create a “scent-sory” tour through SoHo that led potential customers right to the brand’s storefront.



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