It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
Vital Farms, known for its pasture-raised eggs, has put its chickens at the center of its advertising for years now, introducing them by name and touting an environmentally friendly “bullsh*t free” message.
But in a new campaign, the brand has turned the creative over entirely to its avian workforce, developing what may be the first chicken cam and producing an artsy bird’s-eye view of life on the farm.
“Hens Behind the Lens,” from longtime agency of record Preacher, continues the droll humor that’s been at the heart of the work since 2017.