-The Sopranos are having a moment right now, so you might notice that the new ghoulish character in the latest Deitz & Watson ad looks and sounds a bit familiar. In a campaign by Red Tettemer O’Connell + Partners (RTO+P), Vincent Pastore becomes the Gabaghoul, a meat and cheese-loving monster that gives Halloween party and trick-or-treat tips.
As the Gabaghoul gives his culinary tips and tricks, each gets thwarted by an unexpected mishap, like a bat flying away with his Halloweenies.
-Popeyes has announced a new development deal with the Grammy-winning artist Megan Thee Stallion.
-Publicis Groupe has revealed in its latest quarter earnings report organic growth of 10.9% year-over-year in the U.S.
-Execs from multicultural agencies The Community, Alma DDB and Orci highlighted how brands need to develop a deep understanding of the Latino experience.
-The popular Netflix hit Squid Game inspired app Relief to drop a bunch of cryptic invite cards to encourage Americans to get out of debt.
-Merkle has promoted from within to replace retiring global CEO Craig Dempster, naming former president of Merkle Americas Michael Komasinski to take his place.
-Adweek recently convened a group of creative leaders from the U.K. to talk about the pressing issues they’re facing.
-Independent creative advertising agency Arcana Academy has formed the Balloon Brigade to help stop the killing of ocean wildlife in coastal waters, according to Arcana co-founders Shane Hutton and Lee Walters. The group not only pulls harmful balloons from the ocean, the accompanying campaign features pics of balloons warning against their dangers to wildlife.
The Balloon Brigade warns that balloons can harm wildlife in the ocean.