Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.
A series of three simple geometric shapes—a circle, triangle and square—printed on a nondescript business card is an invitation, as fans of Netflix’s ultra-violent mega-hit Squid Game now know. And the results of RSVP-ing to this cryptic offer vary wildly.
If handed a similar-looking piece of paper as the 456 players in the streaming service’s thriller, the most-watched show in its history, would you opt in?
People are finding out for themselves in New York and Miami, where an app advertised on the back of 10,000 such cards distributed around high-traffic areas.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in